Meet Our Staff

jeffreyJeff Shields, President, CMCA, AMS

Jeff graduated from Elon College and also did graduate studies at the University of North Carolina at Greensboro. He founded Seaside Management, Inc. in January 2003 when he saw a need for a focused, professional, community management firm to handle the growth and development on the Outer Banks. The initial client-base was seven associations, which has grown to approximately forty today. Prior to founding the company, he worked with a large homeowner association in Corolla for twelve years as Director of Owner & Guest Services. Jeff oversees subcontractors & vendors, maintenance issues, large project planning, pool operations, budgeting and strategic planning for Seaside Management.  On his off-time, he cycles, surfs, boats and beats his boys at bocce ball on the beach.


kelly3Kelly Shields, Vice President, CMCA, AMS, PCAM

Kelly graduated from the University of Delaware with a Bachelor of Arts in Communication. She oversees the administrative, financial and communication functions of Seaside Management. She is responsible for office management, financial management of the associations, as well as managing insurance policies, replacement and reserve planning, and budgeting. Kelly’s professional background includes sales and marketing, public relations, event planning, and strategic planning.  When not digging into all of that paperwork, she likes to dig in her garden and play tennis.  To relieve some of that work stress, she recently took up yoga and loves it. She’s also hoping to get in a vacation or two now that they have one child graduating college and two “off the payroll” and working full time.



shannonShannon Bracy, Association Manager, CMCA, AMS

Originally from Edenton, NC, Shannon moved to the beach when she was 14. She graduated from Manteo High and received an Associates Degree from the University of Phoenix. She is married and has three beautiful children. In her free time she enjoys spending time with family, and playing softball and football. She brings 7+ years of property management experience to Seaside Management.  Shannon is the point person in managing a group of single-family and condominium associations, coordinates many architectural review committee applications and approvals,  and keeps up the office morale.  In addition to handling the office demands, she keeps track of the keys, the vehicles, the gas card and the guys.


Katie websiteKatie Duffy, Association Manager, CMCA

Katie is from Poolesville, MD, a small town outside of Washington, DC. She grew up traveling to the Outer Banks several times a year with her family and in August 2015 she decided to live out her dream and moved down for good. Katie pursued a Bachelor’s degree in business management at Frostburg State University and has experience in property management, event planning, and many other fields in which she completed successful internships. At Seaside Management, she is responsible for many aspects of managing the associations, plus takes on website updates and other special projects.  A self-proclaimed “crazy dog lady,” Katie enjoys taking her dogs Cooper and Molly (pictured) to the beach, listening to live music, and soaking up everything the Outer Banks has to offer. She is an avid Washington Redskins, Capitals, and Nationals fan and loves spending time with her family and friends. Katie is also a Notary Public in the state of North Carolina.


Kris website

Kristen Iwashchenko, Accounting

Kristen migrated south from upstate New York after high school to play sports for Old Dominion University in Virginia where she got her Bachelor of Science in Marketing Education with a concentration in Business Marketing. Along the way, Kristen has been in radio advertising, a restaurant manager, a small business owner, secretary of the PTA, a property manager, a soccer player, and a mom. At Seaside Management, she is in charge of accounts payable, vendor information management, and association employee payroll. Visiting the Outer Banks since the age of 10 and being a property owner since 1999, Kristen, her husband Mike and their two children finally moved to the beach in 2013 to enjoy the salt life. When not counting beans, she enjoys watching her children’s sporting events, walking the beach hunting for sea glass, gardening, thrifting, music, and playing with her chocolate lab Kava.


Marybeth website

Mary Beth Morren, Accounting

Mary Beth is a graduate of Walsh College with a Bachelors of Business Administration with a major in Finance. She handles billing, accounts receivable, and the collection process. She has over 20 years of finance and credit risk experience in various industries, including automotive manufacturing, banking, and financial institutions. In her spare time, Mary Beth enjoys golfing, traveling, reading, and going to the beach.  Oh, and she’s also a semi-crazy dog lady.


John website

John Driver, Association Manager

John is originally from Suffolk, Virginia and graduated from Nyack College, located in Nyack, New York, with a Bachelor of Science degree in Accounting. While attending Nyack College, he was a four year starter and two year captain on the NCAA college golf team that competed throughout the Northeast & mid Atlantic. Prior to joining the team at Seaside Management, he was a staff accountant with a property management company located in Virginia Beach, Virginia and then the Chief Financial Officer in the service management industry in Suffolk, Virginia. John’s background includes property management accounting, cash flow analyst, tax/audit prep, organizing business start-up projects, business law, and strategic business planning.  At Seaside, he contributes in the fields of accounting, tax/audit, budgeting and also manages a number of associations.  When he is not in the office, he likes to attend Duke Blue Devil & Washington Redskin games, play golf, hit the beach, and enjoy time spent with family and friends. John also enjoys participating in the Outer Banks community through various business, environmental, young professional and youth outreach programs. He is extremely excited to be a part of a great company at Seaside Management and live in one of the greatest places here on the Outer Banks of North Carolina!


Brittany WebsiteBrittany Frenzel, Association Manager, CMCA

Brittany is a West Virginia native that recently moved to the Outer Banks after vacationing here for her whole life.  While living in West Virginia she pursued a Bachelor’s Degree in Psychology from Fairmont State University and a Master’s of Science in Strategic Leadership from Mountain State University. She spent 8 years in the Oil & Gas Industry specializing in analyzing legal agreements, managing drilling projects, and helping to resolve land owner issues. She is excited to be in another chapter in her career as an Association Manager for Seaside Management and use her degrees in this field. In her free time she likes to go to the beach, ride her bike and play with her 3 dogs.


Daria Daria Burge, Administrative Assistant/Office Manager

Daria has spent many summers in Kitty Hawk working for a local beach equipment rental company. She spent the rest of the year in her homeland of Poland where she pursued her Bachelors Degree, and subsequently her Masters Degree, both in Psychology. Daria married an Outer Banks native, and is pleased to have settled down here. In her free time, she likes to do yoga, teach Pilates, and prepare healthy meals and desserts for the Seaside staff who tend to visit the candy jar a little too often.



HennieHennie Pepler, Association Manager

Hennie and his wife, both originally from South Africa, moved to Harrisburg, Pennsylvania for a 2-3 year adventure that became a permanent stay in the United States. In 2016 they were finally able to flee the PA winters and settle at the beach. After serving as an officer in the military, Hennie got a Bachelor’s Degree in Commerce from the University of Stellenbosch. His experience includes the services industry as well as business and manufacturing management. He likes cycling, playing tennis, and now that he lives at the beach, Hennie hopes to prove to his wife he can actually catch a fish when he says he is going fishing!






Maintenance Technicians


        Ricky Sherman (back in the day)                   Eric Murrill                                     Will Whitley                       

Ricky, Eric and Will handle various maintenance items at the communities on an on-going basis, such as general upkeep of common areas, parking lots, walkways, and amenities. They fix gates, repair decking boards, hang signs, replace outdoor shower heads, paint fences, roll back trash cans, and the list goes on and on and on.  If you see them on your property on a hot and sunny summer day, give them a cold bottle of water and a pat on the back.